Cherry Bum' information is based in the book: Edible and medicinal plants of Canada. Written by Andrew MacKinnon, Linda Kershaw, John Arnason, Patrick Owen, Amanda Karst and Fiona Hamersley Chambers. Edition 2014
Research
I also found that the population in British Columbia are between 15 to 64 (43 y/o the average) years old and the majority lives in Vancouver. 30% of them are foreign-born and also 34% of British-Columbians faces depression and loneliness, and that there’s a large amount of social groups and meet ups in Vancouver to find friends and socialize.
To find the user, I research the existent communities in British Columbia (Botanists, native people, first nation healers, scientist, hikers, plant enthusiasts) that might use Cherry Bum.
What are their needs, what are their activities, what are their behaviors, etc.
Having collected the necessary data, I approached the prospective user. The primary audience of Cherry Bum is a flora aficionado residing in British Columbia. Their age ranges from 18 to 43 years, and they wish to socialize with fresh faces at plant-associated gatherings and functions.
I wanted to have the foundation based in the human-centered design and the design of everyday things book.
Cherry Bum is based in existent apps (shazam, reddit, meetup, flora incognita) so the user is familiar with the interaction and the experience is more likely to be pleasant.
The intention is that the app will evolve from the user needs based on feedback.
Graphics
Title
Title 4
Title 3
Title 3
Body
Caption
Caption 2
Caption 2
Weight
Arial Regular
Arial Regular
Arial Bold
Size
10 px
60 px
The Name
When I was thinking for a name, I wanted to give it a name that sounds like a term of endearment but with fruits like sweet pea or pumpkin pie.
Lost in translation, I thought cherry bum was also a common nickname (it was honey bun), and my boyfriend mentioned that that’s the name of the vegan restaurant in Commercial Drive (My Sweet Cherubim) that we go to often, but we can never say its name correctly. We laugh, and I decided to name it Cherry Bum as it links the app with Vancouver East Side more.
A friend even thought of fireworks (cherry bomb) when I told him about it. That gave me ideas for the mascot: a fruit with explosive but sweet personality.
During this project I learn how to use Figma and its tools, making high-fidelity prototypes.
I've also explored Framer, which have helped me bridge the gap between design and development by allowing me to create interactive prototypes and visualize CSS properties in a more tangible way as I'm learning it too.
This project also allowed me practicing the design thinking methodology, which has always helped me approach problems with a more user-centered mindset. I've also conducted a research to ensure that my solutions meet the needs of my target audience.
I've gained insight into the Material Design and its visual design rules. This knowledge has enabled me to create designs that are both aesthetically pleasing and user-friendly.
And through my research, I confirmed that people from British Columbia crave community and connection and that British Columbians have a deep love for nature and the outdoors.